AI in B2B Sales

Step into the future of B2B sales! Join us for an illuminating discussion exploring the transformative power of Artificial Intelligence (AI) in B2B revenue generation. As we delve into the profound implications of AI, we’ll examine how it’s reshaping the way Sales, Marketing, and Customer Success teams work and generate revenue – from Outbound Sales & Pipeline Generation, to Sales Enablement, to Product-Led Growth & beyond.

Agenda

18:00 – Open Networking

18:30 – Welcome & Intros

18:40 – Impulse Talk | Elizabeth Parsons Morgan, Co-founder of Hellotwin.ai & Market Logic

„Digital Co-workers in the Revenue Organization“

19:00 – BREAK

19:10 – Breakout Sessions

20:00 – Breakout Presentations

20:30 – Open Networking

Speakers

Elizabeth Parsons Morgan | Co-Founder & CMO @HelloTwin.ai / @Market Logic

Elizabeth is a tech evangelist, growth specialist, and serial entrepreneur with 20+ years of experience building new B2B SaaS categories and market-leading firms with up to €25 million ARR and 250+ employees. She believes the B2B SaaS operating model is breaking and urgently needs a fix. Her new venture is a digital „co-worker“ built on a digital twin model of demand and delivery functions, calibrated with each customer’s data, and using generative & predictive AI to perform actions on behalf of users.

Elizabeth and her co-founders are co-creating the first co-workers with a community of leaders in B2B SaaS & is joining us to share her learnings to date on the implications of AI for Revenue Leaders.

Who is it for?

This exchange workshop is designed for revenue leaders of organizations that sell B2B – Founders, CEOs, CSOs/Heads/VPs/Directors of Sales, Marketing, Customer Success – who are interested in sharing best practices on leveraging generative AI in their organization.

Hosts

SalesAutomation Labs – is a consultancy for digitalization of B2B sales and marketing processes specialized on the DACH region.

SalesMaster Network – is a B2B Sales Community & Executive Search Consultancy of 140+ of Germany’s most innovative B2B Sales Leaders – Founders, CEOs, CSOs, CROs, Directors & Heads of Sales, and other B2B go-to-market functions (Marketing, Sales Ops, Enablement, etc).

Requirements

B2B Sales Roundtable events are unique due to our focus on Participant Curation and Peer Exchange. To support a high-level of dialogue, our participation requirements for this event include:

1. You are a senior (cso/head/vp/director or ceo/founder) B2B revenue leader (sales, marketing, customer success, etc) in your organization
2. Your sales organization has at least 3 full-time sellers (most participants lead teams of 10-30 FTE sellers, some 100+)